Digital Performance Agency
Four Winds
Branding project for direct-to-consumer (D2C) agency "Four Winds". The goal of the project was to create a clean and simple brand identity that would convey the company's mission of providing clear and efficient solutions to its clients. To achieve this, I went with a minimalistic design approach. First sketches were wrote down inside whatsapp app during the conversation with the owner of the agency, so it came to me suddenly as usual.
The logo features the letter "W" divided into four equal parts, which creates the illusion of the Roman numeral "IV". This design element emphasizes the company's name, Four Winds, while also providing a unique and memorable visual. Working on this project allowed me to create a simple and elegant design that represented the agency's innovative and dynamic approach to D2C marketing.
